Today we’re joined by Bhaji Illuminati and Jürgen Blumberg.

Bhaji is CEO of Centrifuge, one of the original players in the RWA space. Jürgen is a former Goldman ETF exec and, as of recently, COO of Centrifuge and CIO of Anemoy, it’s asset management arm.

In this conversation, Bhaji, Jürgen and Will Beeson dive into the evolution of investment management toward an on-chain markets future. We discuss the early growth of the tokenized financial asset market, similarities with the early days of ETFs, current on-chain investment capital pools and investor demands, the interplay between stablecoin growth and tokenized assets, use cases and distribution strategies for assets across the risk curve, the relationship between DeFi and TradFi, future market expectations, and much more.

Chris Yin is the co-founder and CEO of Plume, a crypto-native RWA blockchain.

Real-world assets, RWAs for short, are financial assets implemented in token form. Alongside stablecoins, these assets are at the heart of the transition of financial markets onto upgraded settlement rails in the form of blockchains.

Chris brings an interesting perspective to the RWA conversation. Whereas some firms, including BlackRock and Franklin Templeton, are focused on building institutional-grade offerings that mirror traditional financial products, Plume takes a different approach.

Pointing to the success of crypto-native markets, Plume’s ecosystem bridges speculative retail users and experiences with yield from traditional financial assets, on the premise that crypto energy is the source of the demand that will pull finance on-chain.

In this conversation, Chris and Will Beeson discuss the state of the RWA market, what’s real and what’s hype, the importance of crypto-native users, why there are multiple successful approaches to bringing finance on-chain, and what it takes to build and scale a thriving RWA ecosystem.